3-Month Content Strategy for lucky detroit

3 month package

  • Month 1: Introduction and Awareness

    Introduce Lucky Detroit’s unique value proposition through a series of engaging posts and reels that highlight the local sourcing and individuality of the brand.

  • Month 2: Community Engagement and Education

    Strengthen community ties and educate the audience on coffee culture and sustainability practices.

  • month 3: Deepening Connections and Promotions

    Convert engaged followers into loyal customers through promotional offers and deeper storytelling.

quarterly plans

Basic - $3000

This plan is designed for maintaining a consistent but minimal presence on Instagram, ideal as a budget-conscious business looking to engage their audience without extensive content demands.

Deliverables:

  • Reels: 16 Reels per quarter focusing on the journey of local ingredients from farm to cup and daily snippets of barista life.

    • 8 "Bean to Brew" Reels: Sharing stories of local farmers and the coffee journey.

    • 8 "Day in the Life" Reels: Showcasing baristas and their craft, sharing tips and favorite brews.

  • Carousel Posts: 12 posts (48 photos total) highlighting the cozy café atmosphere, customer favorites, and behind-the-scenes of coffee making.

    • Monthly themes reflecting seasonal changes and coffee specialties.

essential - $4500

This plan offers a balanced approach to content variety and engagement, suitable for businesses aiming to boost their online presence significantly.

Deliverables:

  • Reels: 32 Reels per quarter:

    • 16 "Local Love" Reels: Featuring in-depth stories about local suppliers and seasonal ingredients.

    • 16 "Brew & Review" Reels: Baristas discuss brewing techniques and customer reviews.

  • Carousel Posts: 20 posts (100 photos total) covering extensive behind-the-scenes activities, barista-client interactions, and detailed shop aesthetics.

  • Social Media Management: Posting, replying to comments. reposting, etc.

  • Monthly Analytics Review: In-depth analysis with strategic insights for content optimization.

Advanced - $6000

The premium plan expands on the Essential by increasing content frequency and adding exclusive features, perfect for businesses looking to maximize their impact and engage at a high level.

Deliverables:

  • Reels: 48 Reels per quarter:

    • 24 "Master Barista" Reels: Advanced techniques, guest baristas, and unique coffee recipes.

    • 24 "Coffee Community" Reels: Customer stories, community events, and charity initiatives.

  • Carousel Posts: 30 posts (150 photos total) with an expanded focus on each barista's profile, rare coffee blends, and customer testimonials.

    • Highlight special promotions, seasonal specials, and loyalty rewards.

  • Social Media Management: Posting, replying to comments. reposting, etc.

  • Custom Content Creation: Opportunities for followers to vote on what content they want to see, personalizing the experience.

  • Comprehensive Monthly Analytics Review: Advanced reporting with actionable recommendations and personalized strategy adjustments.

Ongoing Commitments:

  • Maintain a regular posting schedule to ensure consistent engagement.

  • Keep a dynamic mix of content to cater to various aspects of the shop’s offerings.

  • Continuously interact with the audience to foster a community-oriented online presence.

quarterly shoots:

  • all content will be captured in one week; a mix of slow and busy days captured for balanced content.

example videos