3-Month Content Strategy for Detroit Barber Co.

3 month package

  • Month 1: launch and engagement

    Kick-off the Instagram Reels series to showcase the barbers' expertise and the calming shop environment.

  • Month 2: Building Connection and Community

    Continue the Reels series with a focus on educational content and deepen engagement through storytelling in Carousel posts.

  • month 3: Consolidation and Story Expansion

    Solidify the emotional connections through enhanced storytelling and expand the reach of individual barber brands.

quarterly plans

Basic - $3000

This plan is designed for maintaining a consistent but minimal presence on Instagram, ideal the budget-conscious business looking to engage their audience without extensive content demands.

Deliverables:

  • Reels: 16 Reels per quarter focusing on barber highlights and shop ambiance.

    • 8 "Barber Banter" Reels: Sharing barber stories and quick tips.

    • 8 "Calm Corners of Detroit Barbers" Reels: Showcasing the serene atmosphere of the shop.

  • Carousel Posts: 12 posts (total of 48 photos) featuring key aspects like behind-the-scenes, before and after transformations, and community events.

essential - $4500

Outlined in the previous message, this plan offers a balanced approach to content variety and engagement, suitable for businesses aiming to boost their online presence significantly.

Deliverables:

  • Reels: 32 Reels per quarter:

    • 22 "Barber Banter" Reels: In-depth stories, styling tips, daily essentials, hot takes.

    • 10 "Calm Corners of Detroit Barbers" Reels: Focus on the shop's chill ambiance using trending audios and cinematic visuals.

  • Carousel Posts: 20 posts (total of 100 photos) covering extensive behind-the-scenes activities, barber-client interactions, and detailed shop aesthetics.

  • Social Media Management: Posting, replying to comments. reposting, etc.

  • Monthly Analytics Review: In-depth analysis with strategic insights for content optimization.

Advanced - $6000

The premium plan expands on the Essential by increasing content frequency and adding exclusive features, perfect for businesses looking to maximize their impact and engage at a high level.

Deliverables:

  • Reels: 48 Reels per quarter:

    • 30 "Barber Banter" Reels: In-depth stories, styling tips, daily essentials, hot takes.

    • 18 "Calm Corners of Detroit Barbers" Reels: Focus on the shop's chill ambiance using trending audios and cinematic visuals.

  • Carousel Posts: 30 posts (total of 150 photos) with an expanded focus on individual barber profiles, client testimonials, and special events.

  • Social Media Management: Posting, replying to comments. reposting, etc.

  • Custom Content Creation: Opportunities for followers to vote on what content they want to see, personalizing the experience.

  • Comprehensive Monthly Analytics Review: Advanced reporting with actionable recommendations and personalized strategy adjustments.

Ongoing Commitments:

  • Maintain a regular posting schedule to ensure consistent engagement.

  • Keep a dynamic mix of content to cater to various aspects of the shop’s offerings.

  • Continuously interact with the audience to foster a community-oriented online presence.

  • New monthly prompts and ideas for individual barbers to collaborate with Detroit Barbers instagram

quarterly shoots:

  • all content will be captured in one week; a mix of slow and busy days captured for balanced content.

example videos